E-commerce as a way of doing business has been on the rise in recent years. The advancement in technology and shipping has made e-commerce attractive for customers and business owners. E-commerce has allowed businesses to be on a global and worldwide platform. Consumers get the freedom to acces...
Have you ever wondered how impactful product reviews really are in eCommerce?
In a survey of 1,000 U.S. customers who shopped online at least once during the year, it was found that better reviews are the #1 factor that drives people to choose a higher-priced option.
Today we’ll take an in-d...
Gift cards possess huge potential for merchants who want to increase revenue, acquire new customers and get their brand noticed.
It’s generally believed that a gift card program is a marketing tool perfect only for the biggest holiday season or that it can be applied merely by big brands. Howe...
